A separate 'Judges Choice Award' will be open to Toy Fair Exhibitors only and this will be awarded to a new and exciting product that our judging panel predict will be a success in the Australian market.
Judges Choice Junior Award (Ages 0-6)
Entry Criteria:
- Product must be suitable for children 0-6
- Entry to ‘The Judges Choice Award’ is open to Toy Fair Exhibitors only
- Must be new product first released in Australia after January 2021
- An entry may be a prototype, but must be suitable for judging
- Maximum of two entries per exhibitor
- Entry must be an individual product (assortments accepted)
Judging Criteria:
- Uniqueness/innovativeness
- Play appeal/value
- Sales potential
Judges Choice Award (Ages 7-12)
Entry Criteria:
- Product must be suitable for children 7-12
- Entry to ‘The Judges Choice Award’ is open to Toy Fair Exhibitors only
- Must be new product first released in Australia after January 2021
- An entry may be a prototype, but must be suitable for judging
- Maximum of two entries per exhibitor
- Entry must be an individual product (assortments accepted)
Judging Criteria:
- Uniqueness/innovativeness
- Play appeal/value
- Sales potential
Judging of all awards will be carried out by independent industry experts.
Entries for the Judges' Choice Junior and Judges' Choice Awards are now closed. Good luck to all who entered - we cannot wait to announce the winners at the Toy Fair Digital Awards Ceremony on Monday, 1st March 2021.

